Building a website has never been an easy task. While companies like Squarespace and Shopify simplify the building process, you will still have to deal with things like product categorisation, page structures, and SEO, giving you a lot of extra work to do. We specialize in designing stunning websites on Shopify and Squarespace. A lot of small businesses find this just about impossible, especially when they are starting out. To help you out with this, this post will be exploring some of the work which can be done to ensure that you have a website which makes sense to your customers, employees, and, most importantly, to Google.
The people who buy things from you should always be your priority when you’re building a website. While they may not contribute much to your success on their own, your work would be impossible without them. Tree testing has been proven to be one of the best ways to create a website which appeals to your customers. By taking your categories, pages, and other content, they will work to arrange it in a way which makes sense to them. Creating an intuitive site can be a real challenge, though having this sort of insight can prove to be invaluable, especially when you’ve got thousands of products which fit into different groups.
Along with the people why buy things from you, it’s also worth thinking about those working for your business. It can be extremely hard to work with a website which isn’t built to make sense to your employees, and a lot of businesses make the mistake of ignoring this area. Platforms like WordPress offer a huge range of plugins which can make web management easier, from visual page builders to entirely new UI systems. This makes it possible for people with little to no web design experience to work on the website you’ve built. Having a solid backup in place is always worth it for security, but will also offer the benefit of making your team feel relaxed about work on the live version of the site.
Finally, it’s time to think about Google, and what this giant will want from your website. SEO has long been one of the hardest parts of web development, with upcoming changes to the way their systems work making things even trickier. Of course, you could simply pay for advertising for your website, though this can be an expensive process which doesn’t always yield the best results. Instead, hiring an SEO company to work on your site will always be a good idea. With the experience to build something which works well with Google, their results will almost always be better than PPC adverts.
With all of this in mind, you should be feeling ready to take on the challenge of making sure that your website makes sense. A lot of people struggle with this sort of work, finding it hard to know what needs to be done when they are creating their site. As time goes on, though, this will only get more crucial, and you need to be focusing on it as best you can. Collaboration