The stakes of a client meeting can sometimes be high. You may feel as though your entire business is founded on trying to gain the trust of the people that you work with. This is understandable, but with a little work, you will soon find that it is easier than ever for you to try and impress your clients without having to worry about a thing.
Remember That You Are Human
When you begin having a conversation with a client, you need to remember that you are only human. Sure, you might be having a business discussion, but you are also having a human to human interaction as well. Take a few minutes to try and initiate some small talk, because at the end of the day, it could make a huge difference and you may even find that you end up coming out with a way better result. It is understandable that you are nervous as well, but remember that both you and your client are both people. The more you can focus on this, the more likely you are to have a positive interaction.
Use A Planning Tool
A wireframe or even a storyboard is a very useful tool as it can show clients that you have a plan and that you are completely in control of the project as well. If you do not have a planning tool of any kind, then now is certainly the time for you to be investing in one. It won’t take long but at the end of the day, it can make a huge difference to your overall business impression.
Ask A Million Questions
If you want to make your meeting a two-way process, then you need to make sure that you ask your clients a lot of questions. You need to chat with them about the type of software that they want to work with, what they like about your site or even what design ideas they have. If you are able to do this then you can relate to them on a much more personal basis, and you can also count on them to give you the feedback you need to try and take things to that next level too.
Research Your Business Competitors
You have to understand the specifics of your client’s industry and you also need to try and understand the project as a whole as well. It even helps to do your research ahead of meeting with a client. The more you can do this, the more likely you will be to have a positive experience with them in the future. This is especially the case if you work in the consultancy industry, as you need to show the client that you understand the challenges that they are facing so that you can provide them with a much bigger and better experience overall.
Taking notes is always a good thing because it can help you to remember important points in the future and it even demonstrates that you are fully engaged with the topic in-hand. You can also try and say a client’s words back to them so that you can clarify points at a later date. Just make sure that everyone is on the same page when you talk about the future and that you also make sure that you go over what you have done right, and what could be done better. If you can do this then you will soon find that you can appear way more professional in the future.
Bring In The Experts
Outsource tasks that are not in your comfort zone and focus on what you are able to provide as a business overall. This will make you look way more professional and it will also give you the chance to meet your deadlines much more efficiently. If you want to try and help yourself here, then it helps to work out how much time you can spend focusing on a task that is out of your specialist area. If you spend more time than you should on a specific task, then this indicates that you should really hire someone else to take care of it for you. Sure, you may think that by doing this, you are going out of your own profit margin but the money that you get back in return will really help you to progress your business in a more positive way.
If you can, try and send a welcome pack to every client that you meet. This will put them at ease, and it will also help you to outline any information that you need from them. If you are not quite sure what to include in your welcome pack then an introductory letter is a must, along with a free product of your choosing. If you provide a service, then maybe include a discount voucher, or something else similar. Little things like this not only give your client the information that they need to work with your company, but it also gives them the peace of mind knowing that you care about their satisfaction and are willing to go the extra mile.
Juggling a lot of clients and deadlines can be a difficult process to say the least. You have to make sure that you have the right systems in place and that you are also able to document your workflow as well. The more you can do this, the more organised you will be overall.
Keep Your Business Clean
If your business premises are not clean and tidy, then this will really work against you when you are trying to impress new clients. You have to make sure that you look into a bin hire service and that you also take the time to paint your offices every now and again. After all, there is only so much you can do as a professional, and sometimes you need to let your presentation do the talking. Collaboration.