You don't have the be purely an online business in order to be classed as one. You could have your own store, but it might just be that you generate more sales through the Internet. Or, it might be that you're a new business just starting out, and you're following the growing trend of startups who are internet-based. Which is great if you have, because the Internet really is where it's at at the minute.
There's just so much traffic through websites at the minute, and it only seems to be growing. We're raising a generation now that's glued to the Internet, and glued to whatever device they can get their hands on that would mean they get to go on the Internet. But it's not always the case that you as businesses are utilising the internet, and the traffic you could generate through it. There are so many hurdles you will no doubt feel like you're facing as well.
So this article is going to be a great guide for you. Our aim is to show you all of the ways that you can boost traffic to your website, make your website far more professional, and actually feel like your web-based business is taking off. So keep on reading, and see if we can help you out!
Keep Your Traffic Flowing
For an online business, traffic is the equivalent of someone walking in and out of a store. If you don't have the traffic flowing, then you literally have no other avenue for business, unless you set up a store as well. So it's easy to get a little hot under the collar, but it's also super easy to sort. The first thing you have to do is boost the appeal of your business to the public eye. If you're only a startup or perhaps have been going less than a year, you most likely won't have built a name for yourself just yet. Trying to push through the crowd in a market that's so crowded, is hard. But if you focus on your marketing, you should start to see some figures increase. PPC is a great technique to bring in customers, and if your optimise your website, you'll be able to see how many of those people who are paying per click, actually turn into paying customers. So this allows you to tweak the campaign slightly because you have real-time figures coming through that relate to it.
SEO is another strong tactic that you should think about using. Its purpose is to boost your ranking in search engines such as Google, by driving traffic to your website through links. But this is an expensive tactic, and it can be far harder for you to see results. The main thing to do is to monitor the traffic into your website before, during, and after. If the campaign is working, you should notice a spike. You can also track your rankings in Google, and the DA of your website which should increase. If you don't notice an increase in any, or if it's minimal compared to what you feel like you could have got, then stop the campaign!
Make Your Traffic Organic
Organic traffic is something you should always be striving for. Organic traffic is where people naturally find their website. So it could be through a search of a product you sell and then click on your company, or perhaps they just know your company name to search. Organic traffic is important because it helps to boost the rankings of your website, whilst also allowing you to generate sales. It makes you more appealing to customers, and also makes you easier to find than your competitors. You can grow organic traffic through marketing methods such as SEO, but there are plenty of other ways to drive organic traffic to your business.
Social media is a good one to focus on because that's where so many people are spending their time at the minute. All you see when spending some time out of the office is people tapping away on their phones on social media. So simple management of your social media platforms can easily drive organic traffic to your website. You don't want to run the risk of driving non-organic traffic to your website, because in the long run, it can really tarnish your website and its rankings. Google and other search engines crawl websites with their check, and if yours comes up in relation to spam, your website could easily be banned.
Keep Your Customers Safe
Keeping your customers safe whilst they use your website and your services should be up there with the high priority things that you need to do. Far too many people are being stung by hackers and just a misuse of data that are now being picked up by officials. Half of the time, the fault happens by other customers being able to access the information they shouldn't, or people interpreting customer information to make it seem like they are the customer. It's simply because the data you're storing is most likely so valuable, with someone being able to clone another customer's whole identity in minutes. So one thing you could bring in is an ID check. It's a system whereby software will recognise customers based on what their face looks like, which is pretty much impossible to replicate. Using something like this is really going to give you peace of mind, especially if you're a small business who could suffer greatly if the information was shared to the wrong person.
Perfecting Your Website
Another vital element if you're going to rule the online world. Too many websites are sub-par at the minute, offering the user little interaction, and just being generally boring to look at. So it might be time for you to look at your website, and go through a little revamp. Make it bright and interesting, and make it simple to use. Paying for a really good web developer who can bring your vision to life is all you need! Collaboration.