Opening your restaurant can be a highly rewarding experience. You love your pasta bolognese and are crazy about Asian food too. You have been dreaming of sharing your favourite dishes with local neighbours for years. You have saved enough money to start running a business of your own. Congratulations! It’s not easy to stay focused and save money towards starting your own business. Now, it's time to research and start making phone calls for your dream to become a success! Here’s how to open your restaurant:
RESEARCH AREAS WHERE YOU WOULD LIKE TO BASE YOUR RESTAURANT
Australia is a vast country and food tastes vary from one corner to another. Sydney and Melbourne have a large number of iconic Greek cafes. There are also plenty of Italian eateries in the country. In the midst of this varied culinary scene, it is essential to choose an area where you think your food type could work and where you could build a loyal and regular customer base. Explore places that are off the beaten track. There might be spots in which to invest, provided the transport connections to these are appropriate.
PUT IN YOUR OWN DECORATING TOUCHES
Once you have chosen an area where to base your restaurant, it is time to turn the place into a dream space. Your future customers won’t just want to indulge in the food that you are offering. They will also want to experience beautiful and tranquil surroundings. Hire the services of a professional interior designer and make sure you listen to the advice they have to give. Putting those finishing touches to the restaurant will make it look perfect, and as your first step will be to captivate your audience, there is no better way to start doing this than by making your eatery appealing and elegant.
HIRE A SOLID TEAM WHO WILL TURN YOUR BUSINESS IDEA INTO A SUCCESS
You might be the one responsible for the creation of your restaurant, but there is no success without the efforts of a whole team behind you. Including chefs, chef assistants, customer managers, customer assistants and waiters and waitresses, and the last thing you want is to have splashed all the money in making sure the place looks spotless for then having to save money on hiring the right people.
It is a skilled workforce that will contribute to the success of your business so do not make the mistake of not investing enough money towards this. Use the services of a recruitment company with experience in the hospitality and catering industries and make sure you recruit the best staff for your restaurant.
IMPLEMENT THE BEST WORKING PRACTICES
A good team and sound health and safety policy in place will be of paramount importance to your success. Implement good working practices early, and you will have a perfectly oiled working team in place. Accidents at work happen because staff are not being careful enough with their tasks and because employers neglect basic health and safety measures. The combination of these two can be deadly. If you value the long-term success of your business and respect your team, make sure to invest in some good health and safety advice before opening your restaurant’s doors. WHS Management Systems will help you put a well-structured work health and safety management plan in place.
DESIGN ATTRACTIVE MENUS
We eat with our eyes. Before the food reaches our stomach, we make a series of decisions based on things like the aesthetic presentation of a dish on the pictures that have been taken to show this or the cleanliness of the place. While the food you are capable of serving might be the best around, this still needs to be said to your customers. How will you sell your dishes? What images will you use? And descriptions? Designing a unique menu not only involves it being beautiful to the eye but also containing well-crafted descriptions of meals (you wouldn’t want to mislead your customers, would you?) and proper names for the dishes on offer. If communication and design are a bit out of reach for your skills, why not contact an advertising agency that will help you with the job?
INVEST IN ONLINE MARKETING AND PR
Once the place has is finalised, the staff hired and the menus designed, it is time to put the word out. After all, how else will customers hear about you? For potential clients to be aware of the existence of your restaurant, you need to invest in some good online marketing and PR. Contact the media companies in your area and let them know of the opening of your business. Get in touch with tourism boards and offer discounts to their mailing list customers for you to have some free publicity done on your behalf. Have Twitter, Facebook and Instagram pages and post on these regularly, offering special deals and sharing recipes. Make sure these posts are highly visual.
With the above in place and if you are the chef you say you are, there is no reason why with a bit of patience and determination your business won’t be a success. It takes time to make a name of any brand, but with the right location, team and food offering as well as an excellent and smart presentation, there are no obstacles to sharing your love of food with adventurous customers. Get to work and follow the above! We wish you the best of luck in opening your first very own restaurant! Collaboration.