These days growing your business takes more than being the best in the industry. Growing your business starts with branding and exposure. The only way to get the word out about your company’s goods and services is by reaching the customers. Most consumers have made it easy, by being online actively searching for the things they need and want either by social media platforms or search engines. All your company has to do is tap into it. This is where digital marketing comes into play.
What Is Digital Marketing?
Digital marketing takes traditional marketing into the future, essentially involving any online marketing efforts or assets. According to Disruptive Advertising, this includes email marketing, pay-per-click advertising, social media marketing, SEO, content marketing, and paid search advertising just to name a few. All these things introduce potential customers to your company and convince them to buy your products or services. Every business, whether your business to community or business to business, digital marketing is a tool that can enhance your company’s brand and exposure.
How Can You Implement Digital Marketing Strategies?
A great digital marketing strategy should depend on your company and its specific needs. If you want to get the word out about a new promotion your business is offering, an email marketing plan could be the way to go. If you just simply want more visitors to your site, you may want to incorporate more than one strategy.
Search Engine Optimization
SEO, short for search engine optimization, helps potential clients find your website through search results. For example, when someone types in a search engine “get more information about digital marketing” and those keywords relate to your business, it would be excellent for your company if its website landed on at least the first two pages of the search results. This is why SEO is so important. It takes extensive research on the most searched keywords related to your business and then incorporating those keywords into your business’ online content. Paying attention to your company’s SEO and making sure the website is SEO-friendly is a great way to drive more traffic to your business without going door to door.
Social media is just as important as SEO when it pertains to digital marketing strategies. If your business is not on social media, you are behind the curve. Instagram, Facebook, Youtube, Twitter, LinkedIn, Pinterest, and Tumblr are all ways you can drive traffic to your website and to get the word out about your brand. Encouraging scrollers to interact with your posts are what it is all about. It may seem like a brainless task, but like SEO, social media marketing strategies take a lot of research as you cannot treat every platform the same. Each social media platform has a different audience, though there may be slight overlaps.
A lot of businesses have blogs and that is not because it is a new fad. Content is king and it is a great way to manufacture SEO keywords that increase your chances of a potential landing on your website organically. If you no one can pay you enough to write anything, or you simply just do not have the time, you can outsource this task to make sure your company’s blog is constantly updated with new SEO-friendly content.
Search Engine Marketing
Search engine marketing, or SEM, works a little different than SEO. SEM allows your ads to show on search engine results the minute someone looks for the services your business offers online. In short, it targets a very specific audience with paid digital ads.
These are great tools to keep your company’s brand on your customer’s minds without being aggressive. Emails should give information to customers, should always be relevant to the business and the services they offer, and should not spam a person’s inbox.
This strategy also brings more traffic to your website, allowing you to pick specific SEO keywords or phrases that bring up your ad in a search results page. Essentially it incorporates many characteristics of SEO and SEM and binds them together. The only time you pay for these ads is when someone clicks on the ad, hence the name.
Now that you know the basics of digital marketing, you are probably feeling a little overwhelmed about all that needs to be done on top of the normal day-to-day tasks it takes to run your business. This is why most companies outsource their digital marketing needs through an agency.
An agency provides you with multiple experts who are always updated on what is going on in the digital space. They have the technical expertise, technical know-how, and the resources to not only come up with the marketing strategy but also efficiently execute that strategy. Instead of hiring an in-house team to handle all your marketing, enlisting a marketing agency is way more cost-effective. The same price of a marketing full-time employee, that may or may not have the same expertise, is around the same price it cost for a team of marketing experts, if not more. According to Growth Everywhere, the average ROI of a bad hire is -298 percent, and 66 percent of employers say bad hires can cost up to $50,000 each.
An agency like Web Performance Media continuously improves their understanding of the latest trends and is always coming up with the best ways to make sure you digital marketing campaign runs smoothly without error. They can stay one step ahead by creating specific strategies based on your company’s specific needs.
More importantly, outsourcing your digital marketing needs to an agency allows you to focus on the number one thing: running your business. That means you can focus on the big picture of your company’s goals without being inundated with the small details. The marketing agency can worry about your website’s traffic, create content for your website, perform in-depth research, and keep track of your conversation rate for you. Collaboration.