First impressions count for everything, not just in terms of your clients, but your customers as well! When you have a new business, you are more than eager to make a grand first impression. And before your customer gets their payment card out, there's endless work that needs doing before this. So as a new business, what can you do to make a great first impression? Is it all about one single component or is it about little things across the board?
How Does Your Business Look From The Outside?
Take a step back and see if it really is making a good impression; this is when you can start to see glaring errors. A very simple component that can make all the difference is the correspondence. If the address is residential at the very bottom, this could signal alarm bells in customer and client. “Why can't the business get their own office?” “Are they really serious about what they are doing?” And it's these little alarm bells that could work against you. But because there are so many businesses out there that work from home, you have got to figure out the best ways to create that professional sheen. One way to do this is to get a virtual office. Having a virtual address, or employ virtual assistants to answer the telephone for you helps to remove that sense of doubt and makes your business look that little bit more professional. This is crucial when you are competing with other businesses that also work from home. A new business is all about the first impressions. If you can aim to make your company look as professional as possible, you will work a lot harder than your contemporaries. Never be afraid to outsource resources, as this can be that bit of extra help to make a big difference.
Think About Rapport
First impressions count in a professional sense, but a personal one as well. Thinking about that rapport you can build upon with customers and clients is crucial because everybody now seems to understand it's all about “the sale”. We need to get rid of all the murkiness associated with this. We need just to get back to the rapport and think about what a customer or client needs from us. This means that we, in one respect, need to get to the point, but also we are looking to network, and ensure that the relationship benefits both sides; this is crucial if you work at home, and aren’t always so sociable. But this is where you can begin to delegate and get other people to do this work for you. At the very end of the day, you still need to deliver the goods. And for all the stops you put in place before it gets to you, you have still got to provide the personality that goes alongside your business.
Consider The Long Game
First impressions count, but so does the long game. And we can place an abundance of pressure upon ourselves to ensure that we are making the right first impression, but all is not lost if we don't make an impact right away. These days, because of various marketing techniques, we could find a way to reel customers in later on. But when it comes to those first impressions, doing a little bit of research, especially in terms of your demographics, means a lot. Finding the sort of customer that would benefit from your product means undertaking relevant market research. And as well as this, if you start to pinpoint the type of customer that could very well visit your website, by using analytics tools, this is when you can begin to build a relationship in a more subtle way. Many businesses now use CRM, Customer Relationship Management systems, to build upon that rapport but also automates routine tasks. This is one crucial component of the long game. And especially now, as customers don't necessarily have time to talk with you and would rather have something sent to them, you've got a way of instigating contact further on down the line.
Before they get the card out to pay, you can find that building a rapport with a customer or client is hard work. Naturally, you have got more competition than ever before but also the very nature of making a sale these days is something that most customers can see through. Making a great first impression is not just about one component. And it's not just about these listed, but it's about providing that long-lasting impression; that you are someone that they want to buy from, either in terms of the products you provide, the ethics you exude, but also, the personality you purport to have. Collaboration.