Whether you’re a business or a lone entrepreneur, having a strong online presence is essential for success. If you’re not targeting potential customers online, you are missing out on an enormous chunk of your market. Here are some quick and easy ways to be more active online. If followed correctly, you will see a boom in your business in no time.
Update Social Media Profiles
One of the main ways customers connect with brands online is through social media. You should ensure you are active on all channels where your ideal customer is likely to be. For targeting consumers, this is more likely to be Facebook, Instagram, or Twitter. If you’re targeting other businesses, you may find LinkedIn is where you need to be. Keep all business profiles up to date and regularly post entertaining and informative content. You want to show some personality behind your brand, so ask other employees if they’re willing to share things from their personal Twitter account or LinkedIn profile.
It’s not enough to just be online; you must also be active. Respond to customer enquiries and feedback and be proactive in searching out new leads. Look for people complaining about problems that your business can solve, and show how you can help. Being there for your customers will make them feel more positively about you as a brand.
Optimize For Mobile
In this day and age, there is no excuse for not being mobile-optimized. Well over half of all website traffic worldwide is generated through phones and tablets. You don’t want a potential client to switch off of your website because they have to squint and zoom to read it. It should be easy to understand and navigate no matter what device the user accesses it on. Google looks favourably on mobile-friendly sites, so by transforming your old, outdated website, you should see yourself bump up a few places in the search rankings.
Create Valuable Content
Content is, and always will be, king when it comes to digital marketing. Whether it is blogs, social media posts, infographics, videos, or professional whitepapers, every bit of content you create serves to boost your online presence. Your content shouldn’t be solely promotional. It should provide value for your customers and help them to solve problems. You want to present yourself and your business as a thought leader in your industry, and a presence they can come back to for help. All of your output should reflect your brand’s core values while still being informative and entertaining.
No matter what industry you are in, things are changing rapidly. New technologies and trends mean businesses have to continually think of new ways of doing things. Although how you operate depends on your specific business and customer base, if you are unwilling to change then, you will be stuck in the past. The most successful brands are those that can adapt to ongoing changes and always be there for their customers.
Start following these five tips, and you will see your online presence grow instantly. Collaboration.