Top Five Misconceptions About Outsourcing Marketing
So you’ve started a business and you are looking for your first killer marketing campaign. Or perhaps you run an established business and you are thinking of branching out. Either way, outsourcing your digital marketing is a great way of making sure that the digital marketing campaign and your content creation with your freelance copywriter is successful. Now, you might be unsure as to whether or not you should outsource. This might be due to the misconceptions that come with it. To help make your decision a little easier, here are the top five myths that come with outsourced marketing:
1) You will lose control of your business
Ok, so this might be your initial thought. Your business is almost like your child, so you don’t want to lose control of it. You also don’t want it to lose any of the creativity that you put into it. If you are hiring a marketing company to help you with a campaign, this shouldn’t be a concern. They will work with you to give you the support that you need, whilst creating something that you are happy with and that is innovative. Constantly updating you on the progress and checking with you on each aspect that they create, by outsourcing your marketing you can focus on other aspects of your business.
2) It’s only available for big businesses
Many people think that outsourcing is an expensive process that’s only available for more established businesses. However, there are lots of different marketing companies out there that will fit a range of budgets. This makes it more accessible for startups or those that only need to use them for a one-off campaign.
3) The quality won’t be as good as it would be from your in-house team
This couldn’t be more untrue. Companies that complete marketing work not only have years of experience due to the number of clients they have worked for, but they also have a diverse portfolio, allowing them to have more vision than an in-house team might have. They will ensure that the work is consistently to a high standard and work with you on any revisions that you might have. Bringing a fresh take to your marketing campaign and process, it will allow you to create stand out campaigns in the future.
4) That insourcing is more affordable than outsourcing
Many might think that it will cost you less to simply insource the work to your in-house marketing team. Although this is initially true, in the long-term it’s clear that this is not the case. By outsourcing, it might be an expensive outlay, but the work will get done quicker than if it was done by your in-house team. This is because your team will undoubtedly take holidays, sick days, etc. Also, if you don’t have the right resources, you might end up having to hire someone – which is not only time consuming but expensive. Outsourcing saves you the time and money spent on such processes and they will put their full focus on the campaign at hand.
5) That your businesses security is at risk
One of the main misconceptions is that outsourcing, you are putting sensitive data out to the world. The outsourced company, however, know how important it is to keep this data protected – not only because it could be devastating for your company, but also for theirs. They want to maintain a good relationship with you. Therefore they will ensure that all security precautions are taken in order for any of your financial information or other sensitive information to be protected. Collaboration.