Firstly, what is flexible packaging? Flexible packaging is the next big thing in the packaging industry. It can be used on a variety of products and it can be created using an array of materials, including Polyamide and Ethylene Acrylic Acid. As a freelance copywriter we think a welcome change to the traditional paper, aluminium foil and plastic, it is utilised throughout various industries (for example, within the cosmetic and food industry) to create packaging that is long lasting, whilst being more friendly to the environment than its predecessors. Bags, pouches and liners are just some of the examples of flexible packaging.
So What Are The Pros And Cons Of Flexible Packaging
It’s Cost Effective
If you are working for a cosmetics, medicine or food and drink’s company and are looking for a way to cut down your costs, flexible packaging might be the right way to go. As the packaging is lightweight, it will cost you less in transportation. It will also cost you less in manufacturing, as it requires fewer materials to produce and is reusable, meaning there is little to no waste produced.
It Keeps Items Fresher For Longer
With flexible packaging on stand up pouches, due to the film and resealable fastener on them, they can keep your food/other items ‘fresher’ for longer. Extending their shelf life, this allows for less waste and will also protect them from the elements.
They Can Be Customised
Flexible packaging has the benefit of customised according to the quantity, quality, design and size of the product. A handy feature that is persuading industries to adopt it into their business model, the bespoke packaging will make it stand out to consumers on the shelf.
They Are More Eco-Friendly
With the world wanting to become more environmentally friendly, many are trying to lower their use of plastic and non-recyclable materials. The packaging industries have taken note of this and have created flexible packaging, that is not only less harmful to the environment because of the materials that are used in its production (it also uses less heat to produce it – decreasing the number of carbon emissions and its carbon footprint) but as the products can be reused, there is less wastage after people have finished with the product.
Be Careful What Packaging You Choose
This might come as a surprise, but if you are selling a product which is light-sensitive, you will need to design packaging that protects it from the harmful rays. This can be an expensive process and could take longer to produce.
Expensive To Customise
It’s always a good idea to try and create packaging that has a stand out design. But this might not be possible for smaller companies with less funding. When you are using flexible packaging, if you do want it to be of the highest standard in terms of rigidity and design, you will have to consider that the cost will potentially be higher. Collaboration.