Congratulations! You’ve opened your restaurant, but now the hard part begins. Opening day was undoubtedly a fantastic success. The customers loved your food, they laughed at the staff jokes, and everyone seemed to have a lovely time. But this is the honeymoon period, and it won’t last forever. There will be other restaurants and eateries and bistros popping up as time goes on. We see it often as marketing copywriter freelance and it is up to you to ensure that you don’t lose any existing or potential customers to whatever new trend catches their attention.
We’re not just talking about the food - although, that must stay fresh, too. No, instead you need to keep up with the changes trends that the food industry offers. Now that you’ve established the famous and less favourite dishes, it’s time to keep on innovating.
Choosing to have a rotating menu, or at least switch up the menu every now and again, will bring curious mouths flooding through the door eager to try out what new concoction you have cooked up. As the competition grows, you will need to be more inventive with what you’re serving. A simple burger and fries - no matter how mouthwatering it might be - can get old fast.
COMFORT IS KEY
You want your guests to be comfortable when eating in your establishment. For this, you need to ensure that the furniture, decor, and ambience are soothing and encourage people to stay longer than merely a single drink before going somewhere else.
Searching for unique and high-quality furniture, such as that found in the Apex furniture line can bring in more customers than you might think. Appealing to the broadest demographic possible, from university students to families, to young couples and more can have a massive impact on the success of your business. Everyone wants to be comfortable, so take care of that, once the menu has proven to be a success.
You can’t rest on your laurels as the fresh new place to eat for too long. While the saying goes that you shouldn’t fix something that isn’t broken, there are exceptions to every rule. Take a look at your customers base, who are they? What do they do? Following this, you can adapt what you serve, how you serve it, as well as adding anything else to the experience that doesn’t include food.
Customers suggestions, such as a bigger bar for meeting people, or even a slight alteration of how things are done can help with customer satisfaction. If they feel like they are listened to, then you will have a loyal customer for life. With this, you can then look into opening sister-restaurants across the city, each with a unique vibe of their own to avoid the risk of becoming too much like one of those drab chain restaurants that populate every rest stop in the country.
Doing everything you can to make your new restaurant success is essential from the beginning. But things can change all too quickly in business. Being aware of what could be improved early on and then making steps towards these changes now will save you a lot of worry in the future, and you can witness your business soar. Collaboration.