When your business has suddenly stalled and you’re looking for fresh and innovative ideas to breathe some life back into it, maybe what you should be thinking about is a rebrand. Companies rebrand for a number of reasons and if any of these sound familiar it might be time to call in the experts, like https://www.templafy.com/digital-asset-management/ to get it right. Expanding my health blog into a health copywriter business and creating what we have here at Social Sparkler is in it’s own sense a rebrand.
So why might you want to take the plunge, here are a few reasons:
You’ve moved on
Is your business, in its current format, the same company you started or have you shifted focus. Perhaps your product or service has changed even just slightly over the years and the brand you started off with no longer truly reflects what you’re selling.
It means that your customers no longer relate to your image and might struggle to connect what you offer to the corporate image you present.
You want to increase prices
It’s time to raise your prices but you need to show that you’re the dynamic, performing service that is well worth the money. It might feel like using a rebrand is hiding the fact that you’re raising prices but your new look is going to attract fresh custom and that’s going to reflect well in your profit margins.
Your rivals look too similar
Perhaps even you’re finding it difficult to tell the difference between your company brand and your rivals’. You need to set yourself apart from the crowd and shout your name from the rooftops, rather than let it get lost among the crowds. A rebrand is the perfect excuse to do this.
You’ve had some bad publicity
It might be that a Google search of your name always links you to a bad moment in your company’s history and one that you’d rather prefer to start distancing yourself from. If that’s the case, then rebranding might just give you the clean start that you’re looking for.
You’re launching something new
And you want a fresh new image to go with your fresh new product. This is particularly useful if you have a company that has been in business for a long time and a brand that is only really associated with one thing.
Rebranding is a bold move and requires a lot of background work before you even start the process. You’ll need to ask yourself why a rebrand feels like the right thing and if there are any tangible benefits. Although it can be an extremely effective ploy, it might not be the silver bullet you’re looking for you, especially if there are deeper-rooted problems in your business.
On the other hand, if any of the reasons above do apply to you then this might just what’s needed to give your business a welcome boost. Talk to your branding professionals and get the best advice on starting the process, from deciding on a new look to getting all your staff on board. Let your rebrand breathe new life back into your business and take it towards new heights of success. Collaboration