Does Your Business Recognise Its Talents?

Did you know that more and more skilled and experienced employees quit their job because they felt the company did not appreciate them? Appreciation is a delicate matter. Countless business managers wonder which perks or pay bonus could signify their gratitude to their team. Would a Friday free beer routine convey the right message? Should they write a personal note to thank every single member of the team? The choices are infinite. But the simplest and most straightforward approach to letting your employees and your freelance copywriter know you value their contribution is to let them make the most of their skills in their day-to-day tasks. A business that fails to recognise in-house talents is likely to experience high turnover rates. Stop your employees from quitting.

You Let Them Waste Time With Menial Tasks

Your primary intention when you hired your staff was – presumably – to utilise their time in the most productive way for the business. As a result, it’s not an acceptable strategy to fail to automate time-demanding tasks that don’t require their specialist skills. From implementing the best tools to streamline your projects to working with custom software developers who can create the most suitable solutions for your activities, there are strategic decisions you need to make to maximise your employees’ time. The truth is that dedicated tools are expensive, but they allow you to focus their time on what they do best.

You’re Not Even Sure Of The Skills You Already Have

It might sound like an odd thing to say, but despite recruiting experts, many companies are unaware of the skills they have in the team. As a result, managers can find themselves hiring redundant skills sets or missing out on essential talents. It’s a good idea to regularly assess your business skills to help you identify areas of improvements. Make it clear to your staff that the assessment is not a witch hunt exercise to remove redundant skill sets.

What are your team's skills?

You Expect Your Employees To Be 100% Adaptable

How often do you hire someone for a job and realise that you actually need something else instead? For small businesses, it’s a regular occurrence as it can be tricky to identify their current needs in a changing environment. However, it doesn’t give you the right to transform their job description to fit your requirements. Hiring a data analyst for your marketing team and expecting them to cold call clients to support the sales efforts is a misuse of their expertise… and is likely to cost you both your clients and your analyst.

You Don’t Encourage Them To Grow Their Skill Sets

Nobody wants to stay in the same job forever. Your employees expect to be able to grow their career and boost their skill set while working in your company. It is your role to offer opportunities to train and develop their competence to move their career forward. If you don’t create a personal training plan, you are failing to support your employees’ individual skills. Employees who are left to learn on their own time or who follow a shared training schedule with the rest of the team don’t feel their unique expertise is valued.

Your employees want to know their specialist skill sets makes a difference to the business. No perk, no thank-you note lets them feel as appreciated as when you allow them to maximise their honed skills. Collaboration.