Such a massive percentage of marketing budgets these days go on social media marketing. While it’s an essential platform for any business, some of the more traditional forms of marketing which we as a marketing copywriter freelance think are still very valuable. They’re especially useful when it comes to building a recognisable brand and increasing awareness because the best way to do it exposes consumers to that brand in all areas of their life. If you focus on social media, you aren’t hitting them from enough angles. When you’re trying to build a brand that people recognise instantly, don’t neglect these tried and tested marketing strategies.
If you can get people to wear clothing with your company name and logo on it, they’re mostly a walking advert for you. Wherever they go, they’ll be exposing your brand to hundreds, if not thousands of people. Sites like http://www.promotionswarehouse.com.au/ will sell you custom t-shirts or hats and all sorts of other bits, and it won’t cost you that much at all. You’ll quickly see a return on your investment through the increased sales that come as a result of better brand recognition. You can quickly get the items out there by giving them as gifts to customers and getting staff to wear them when they’re out of the office.
Competitions are a great way of encouraging people to engage with your company and attract a lot of new customers. Most of them are based on social media these days, but there’s still something to be said for the good old-fashioned phone in competition. You can offer branded products as part of the prize package as well to give yourself an extra boost.
Billboards are still as popular as ever because they’re a great way to reach a lot of people every single day. The amount of foot and car traffic you get is enormous, as long as you choose an excellent location. It’s worth spending more money on a better site. Place a billboard advert in a highly visible place. Visit thebalance.com for some tips on how to use billboards effectively.
The local media are often interested in the stories of local businesses, so it’s worth contacting some of the newspapers and seeing if they want to write an article about you. It’s a great way to build some brand awareness, but it’s also beneficial because it cements your position as a part of the local community which is a big thing for consumers these days. There are also a lot of opportunities on the radio as well which is a great way to reach a lot of listeners on their way to and from work, if you couple this with some well-placed billboards, your brand will start to stick in their mind.
It’s vital that you use online tools effectively if you want to build a strong brand but don’t make the mistake of thinking that it’s the only marketing strategy you should be using. Collaboration.