Creating a variation of tempo throughout your content is one of the skills every successful freelance digital copywriter tries to master. Writing your words to make music may be a complicated process if you still haven’t learned the right technique. When you realise that the only difference between music and words is rhythm, you will find it easier to make music with your words. You may be fantastic at writing lyrics, but composing melodies may be an uphill task. Let’s have a look at how you can turn your words into music.
Preparing Your Content
Text preparation is the first step. Your music should have a clear and fascinating message, so try to start by selecting your content that you wish to transform into a flow of music. Your words should be pronounceable, publishable, interesting, and meaningful. If you are too busy or not creative enough, you can seek the services of a freelance digital copywriter. Prepare the portions that should be altered, repeated or cut. Although significantly large and elaborate words only someone with a degree in journalism would use looks impressive, they have to keep the flow of your tune going and most importantly they have to be pronounceable.
Savour Your Rhythm
Once you are happy that your content has no errors and you have finished correcting move onto the exciting part of making music with your words. Read your perfectly edited content and try saying, or singing if you so wish, your words at different tempos. Savour the rhythm of your text to determine whether it pleases you. However technical your topic maybe it has to be entertaining. Does your writing keep you entertained? If you are bored after the second paragraph, you can bet your bottom dollar that your reader will also be bored to tears. After researching, writing, proofreading and editing an article I try to leave it alone for a while, even a day and come back to it with a fresh 'outsiders' view on the article. I find this helps with making music with words. Try repeating important phrases or keywords.
Optimising For SEO
Remember not to use a single technique. If you are familiar with Yoast SEO, you will know that they highlight any sentences which are too long and wordy to help improve your readability. Yoast is definitely one the best tools of my trade, I am such a fan and totally love Yoast. Optimising your online content for readability and SEO is at the end of the day one of the main reasons we are blogging. Find a happy medium between making your words flow and not having too many long wordy sentences. Short, sharp sentences do also have a large part to play in your melody.
Climax With Your Words
For all sections of your content, find one word or phrase which best serves as the climax. The chosen word should have a definite meaning that tends to give the entire verse its purpose. Circle that word. For articles published online, this word is usually your keyword.
If you find awkward vocal moments that express your words well, don’t shy away from them. They could give your article, that oh so longed for, unique feel or sound. Give yourself time to recover from dramatic moments. These variations are exciting and unpredictable so try them as this helps to enhance your authenticity. Take note of all awkward parts and spin some uplifting, fresh, lightness into your topic.
Jazz Up Your Claims
We mostly write about health and wellness topics to be published online. It is an overcrowded space and challenging to sparkling above the crowd. Very rarely will we make claims in our health and wellness articles, although most of our health clients require articles to inform, motivate and inspire their audience. At times claims are necessary, but whenever we make anything close to a medical claim, it is always backed with evidence-based research. As you can imagine things can get heavy, too nutritionally nerdy and end up boring even the best of the best health nuts. I cringe at some of the articles I wrote fresh out of college, we are not going to mention how many, many years ago, thinking holistic remedies could cure the world.
As passionate as you may feel about a topic don't bombard and overwhelm your audience, stay light and fun with a good beat of jazz.