With the skyrocketing advancement in technology, most businesses have found new ways of staying relevant to the market. Millions of people, including myself as a freelance creative copywriter everywhere use social media, and it’s become a crowded place to hang. The glory days of just posting and reaping the rewards are gone. Today it’s all about connecting and engaging. To sparkle above the crowd or even be noticed on social media is tricky and time-consuming. If you own a health and wellness brand, you can take advantage of the online presence of consumers to boost your business. Although popping your presence on social media can be challenging, it is not rocket science. You can quickly achieve this by engaging clients with the right content.
Sparkle Up Your Social
Most successful health and wellness brands have a strong presence on social media platforms such as Facebook and Instagram. Have you ever wondered why people love to stay connected to their favourite brands? Yes, it’s because of our trusty friends Facebook, Instagram, Twitter, Google +, Youtube, LinkedIn and Pinterest. They all play a dominant place in your marketing strategy. Each social media platform is different, and all work effectively for various businesses. For instance, if you are a fashion designer, Instagram may be your preferred platform as it’s more visual and creative. If you are a business coach, Facebook and Instagram will work well, but LinkedIn will also be a profitable place to engage. Ideally, work all platforms, but that can be challenging. Instead maybe choose one or two platforms and invest your time and, dare I say it, your soul into them. Create content that comes from your heart, as it is this type of content that truly connects.
Connection Is King
You get the best from most things in life through a connection. Social media is fantastic for becoming connected and staying close with your target audience and client. We all thrive on feeling close. Think of when you walk into a shop. Firstly, you are not going to be stepping into the shop unless the style, tone, and vibe of the shop all resonate and flicks your switch. Once you feel that resonation with the shop, you might walk in and buy from them. Treat your entire online presence, including your social media and website the same as a shop. Your online presence is your shop front and your place to create connections. Create your authentic space online to help your clients feel connected to the style and tone of you and your products and services. Some even suggest that social media feels more real to customers than having physical shops. Create a connection with your target audience to drive a motive to buy your products or services.
Build Stronger Relationships
Since most brands are using Facebook and Instagram, you may decide to stand out by adding a blog to your website. Blogging is a great way to build strong relationships with consumers. You can enjoy enormous freedom through blogging. You can do it yourself or hire a freelance web content writer to provide clients with scintillating knowledge and information. Blogging is a great way to enhance communication with consumers. One of the many tricks of the blogging trade is consistency and commenting.
Commenting To Connect
We all love a good chat, I think more so now than ever before. Don’t you find that as our world is being bombarded with new mod cons and technology, our true old fashioned social connection is being slightly compromised? Add a comment section to your blog posts. This way, consumers will get an excellent opportunity to ask questions. Always respond honestly within the shortest time possible. While interacting, take your time and ask relevant questions. Commenting will help build your connections, but it may also help the ‘watchers, floaters and sharks’ develop an interest in you and what you offer. Before long, they will soon be in on the action and connecting.
Believe In Your Brand
Belief is everything with everything! Especially with the beauty of your brand. With most fitness brands, people love and seem to engage more when they have a working proof of your brand. It helps them believe in your brand. Blogging helps to prove your legitimacy to consumers and enhances the beauty of what your brand can do for them. You can as well include pictures and videos to show that your products and services work. Within a short time, you will gain respect and trust which builds your health and wellness brand.
Enjoy The Fruits Of Blogging
Once you build connection and credibility, you will start enjoying the fruits of blogging. Blogging is not an expensive method but may be a waste of time if you are not creating sparkling content. You have to provide quality, informative and cutting-edge content. Content to engage with your customers in the right way. Once you build a strong relationship with clients, you will be surprised by the profits you earn.